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Privacy Policy

Download our Privacy Policy as a pdf.
View our Notice at Collection for California Residents.

1. Introduction

Crossville, Inc. (“Crossville”, “we”, “us”, “our”) respects the privacy of its customers, business partners, and online visitors, and is committed to protecting your privacy and using the information you share with us responsibly.

This Privacy Policy (“Policy”) covers both our online and offline data collection activities and describes our collection, use, and disclosure of your personal information. Where applicable, this Policy also describes your choices and rights regarding the use, access, and correction or deletion of your personal information. Please note that this Policy does not apply to Crossville employees or applicants for employment.


All websites owned and operated by Crossville that contain a link to this Policy are subject to this Policy, including: www.crossvilleinc.com; www.crossvillestudios.com; and www.crossville-connections.com (collectively, the “Websites”).

Please note: This Policy does not apply to, and Crossville is not responsible for, any third-party websites which may be accessible through links from our Websites. If you follow a link to any of these third-party websites, you should review the website’s privacy policy before submitting any personal information through such website.

2. Definition of Personal Information
Personal information is information that can be used to identify you, directly or indirectly, alone or together with other information. This includes, but is not limited to, information such as your name, address, phone number, email address, country of residence, and IP address.

3. What Information We Collect and How We Use It

3.1 Information We Collect Directly From You

We will collect and use personal information whenever you explicitly provide it to us. This includes:

•Information you voluntarily provide through our Websites, such as when you select any of the following options and submit the requested information: “Subscribe,” “Contact,” “Sign-up,” “Order a Sample,” or “Contact Us.”

• Information you provide (online or offline) when you contact Crossville for technical support, to request information, or for any other purpose.

• Information you provide (online or offline) when you place an order for Crossville products, either directly or through a Crossville distributor.

• Information you provide when you visit any of our facilities.

• Information you provide directly to Crossville at a tradeshow, conference or event.

3.2 Information We Collect About You Indirectly or Through a Third Party

We also collect and use personal information from third party sources. This includes:

• Information you provide indirectly to Crossville at tradeshows through badge scans and/or by submitting information through the show’s mobile application or website.

• Content you post or submit to us (such as messages, comments, and “likes”) in connection with Crossville’s social media sites on Facebook, Twitter, Pinterest, YouTube, and/or Instagram.

• Information provided to any on-line marketplace in connection with a request for samples of Crossville products.

• Information provided to any third-party distributor of Crossville products in connection with the purchase of such products.

• Information provided to any of Crossville’s National Account Programs in connection with the purchase of Crossville products.

• Information submitted through third-party digital publications and/or online directories in which Crossville participates, provided that, where necessary, you have given permission to those third parties to share your information.

• Information from publicly available sources

The information collected in connection with any of the above (3.1 and 3.2) may include your name and contact information, details about your request and/or your order, as well as any other information necessary to fulfill your request, to provide you with the requested product, service, or support, to invoice and collect payment for the requested products and services, and to be able to contact you.

3.3 Email Marketing
We may send marketing messages to your email address containing information such as newsletters, educational materials about products and services offered by Crossville, product advertising, and survey requests. In such instances, we may also use your collected information to customize such marketing messages, as well as collect information on whether you opened such messages and which links in their text you followed. You can opt out or withdraw your consent to receive such emails at any time by clicking the “Unsubscribe” link provided in every marketing email.

3.4 Information We Collect By Automated Means When You Use Our Websites
When you use our Websites, we collect information about your activities during your visit in order to personalize your website experience, such as recording your preferences and settings, and to collect statistics to help us improve and further develop our Websites, products and services. For example, we collect information concerning the specific pages you visit on the Websites, and the amount of time you spend on each page. Additional details are provided in Section 4 below.

3.5 Other Ways We Use Information
In addition to the uses discussed above and elsewhere in this Policy, we use personal information for the following business and operational purposes:
(i) to operate, evaluate and improve our business; (ii) to protect the security or integrity of our Websites; (iii) to comply with our legal obligations, policies and procedures; (iv) to pursue available remedies or limit damages we may sustain; (v) to protect our operations or those of any of our Affiliates; (vi) to protect and defend the rights, privacy, safety, or property of Crossville, our Affiliates, customers, you, and others; (vii) to protect against, identify, and investigate fraud and other unlawful activity, claims and other liabilities; and (viii) to exercise, establish, or defend Crossville’s legal rights. We may also use the personal information we collect for those specific purposes that we provide you notice of at the time of collection, or for purposes compatible with the context in which the personal information was collected.

4. Tracking Data and Cookies
We use "cookies," which are text files placed on your computer, to help us analyze how users use our Websites, as well as to improve marketing, analytics or website functionality. The use of cookies is standard on the internet. Although most web browsers automatically accept cookies, the decision of whether to accept or not is yours. You may adjust your browser settings to prevent the reception of cookies, or to provide notification whenever a cookie is sent to you. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to access the full functionality of our Websites. Specific information about the third-party cookies we commonly use on our Websites can be found below. This list is not exhaustive, but is intended to illustrate the primary purposes for which we typically set third-party cookies.

4.1 Google Analytics
We use Google Analytics, a web analytics service that uses cookies to track and report website traffic, in order to help us understand how users access and use our Websites. We use this information to improve our Websites, evaluate the performance of our marketing campaigns, and guide advertising decisions. The cookies report website trends; they do not identify individual visitors. For information regarding Google’s uses of data, please click here. To opt-out of having your site activity available to Google Analytics, you can download and install the Google Analytics opt-out browser add-on, available here.

Additionally, we use certain Google Analytics advertising features, such as remarketing to run advertising campaigns to users of our Websites. Based on your prior visits to our Websites, you may be served targeted advertising when you browse other sites on the Internet. For more information, including information on how to opt-out of personalized ads, please refer to Google’s privacy policy and opt-out page.

4.2 Facebook Pixel
Our Websites use the Facebook Pixel, which is an analytics tool that helps us measure the effectiveness of our advertising. Facebook’s Cookie Policy can be found here, and also includes information on how you can control Facebook’s use of data to show you ads.

4.3 LinkedIn Insight Tag
The LinkedIn Insight Tag is a piece of lightweight JavaScript code that we have added to our Websites that allows us to perform campaign reporting and unlock valuable insights about website visitors that may come via the campaigns we run on LinkedIn. LinkedIn’s Cookie Policy can be found here. LinkedIn members can control the use of their personal data for advertising purposes through their account settings.

4.4 Hotjar
Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like), thereby enabling us to make improvements to our Websites. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular, a device’s IP address [captured and stored only in anonymized form], device screen size, device type [unique device identifiers], browser information, geographic location [country only], and preferred language used to display our Websites). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or match it with further data on an individual user. For further details, please click here to see Hotjar’s privacy policy. You can opt out of the creation of a user profile, Hotjar’s storing of data about your usage of our site, and/or Hotjar’s use of tracking cookies on other websites by following this opt-out link.

5. How We Share Your Personal Information With Others
We may disclose your personal information to the categories of third parties described below as necessary to carry out the purposes described in this Policy.

• Affiliates. We may disclose your personal information to our parent company and companies under common control of our parent company.
• Service Providers. We may disclose your personal information to third parties that we use to help us run our business, including vendors and other companies that provide us with services such as: website hosting; operating systems and platforms; email delivery; information technology services and related infrastructure. We disclose your personal information to these Service Providers only to the extent such information is needed by the Service Provider to carry out the service(s) it is performing on our behalf. Each of these Service Providers are obligated to keep your personal information confidential and secure.
• Legal/Compliance Related Recipients. We may disclose your personal information to law enforcement authorities, government entities, or other third parties as we deem necessary or appropriate:
(1) to comply with a search warrant, court order, subpoena, or other legal process;
(2) to comply with applicable law, including laws outside your country of residence;
(3) to respond to requests from public and government authorities, including public and government authorities outside your country of residence;
(4) to pursue available remedies or limit damages we may sustain;
(5) to protect our operations or those of any of our Affiliates;
(6) to protect and defend the rights, privacy, safety or property of Crossville, our Affiliates, customers, you and others;
(7) to protect against, identify, and investigate fraud and other unlawful activity, claims and other liabilities; or
(8) to exercise, establish, or defend Crossville’s legal rights
• Transaction Participants. We may disclose your personal information to a third party in connection with the sale or transfer of all or a portion of our business or assets to such third party.
• Other Third Parties. We may also disclose your personal information to other categories of third parties with your consent or as described to you at the time of collection of your personal information.

6. Privacy of Children
The Websites are not directed to children, which for purposes of this Policy are individuals under the age of 18. We do not knowingly collect (nor do we intend to collect) any personal information from children. If you are less than 18 years old, please do not send any personal information to us, including information such as your name, address, or email address. In the event that we learn we have collected any personal information from an individual under the age of 18, we will delete that information from our database.

7. Security
We store and process personal information on Crossville’s servers located in the United States, and the servers of third parties with whom we have contracted to support Crossville's business operations (see “Disclosure of Your Personal Information,” above). To protect your privacy, we use industry standard physical, electronic, and organizational safeguards to protect your personal information against loss or theft, as well as unauthorized access and disclosure. Although we strive to protect your information, we cannot ensure or warrant the security of such information, as no system is ever completely secure. If you are concerned that your privacy may have been breached, please contact us as provided below.

8. How Long We Store Information
We may retain personal information about you as long as it is necessary for us to fulfill the purposes outlined in this Policy. In addition, we may retain your personal information for an additional period as is permitted or required to, among other things, comply with our legal obligations, resolve disputes, and enforce agreements. Where required by applicable law, we shall delete your personal information when such data is no longer necessary, or when requested to do so.

9. Your Rights (refer to this PDF for Addendums to 9.1 - 9.5)
9.1 Additional Privacy Notice for California Residents (see Addendum_I)

9.2 Additional Privacy Notice for Nevada Residents (see Addendum_II)

9.3 Additional Privacy Notice for Residents of Canada (see Addendum_III)

9.4 Additional Privacy Notice for Individuals Located in the European Union (“EU”) (see Addendum_IV)

9.5 Additional Privacy Notice for Residents of Brazil (see Addendum_V)

10. Legal Basis for Processing Personal Information (EU and Brazil Only)
We will only use your personal information where we are permitted to do so by applicable law. If you are a resident of Brazil or located in the European Union, our use of your personal information must be justified under one or more of several enumerated legal grounds. Accordingly, please note that our legal basis for collecting and using the personal information described in this Privacy Policy will depend on the specific personal information concerned and the specific context in which we collect it. However, we will normally collect and use personal information from you on the following legal bases:

​• When necessary to achieve our legitimate interests where such interests are not overridden by your data protection interests or fundamental rights and freedoms. Our legitimate interests are described in more detail in Sections 3, 4 and 5 of this Privacy Policy, but typically include: (i) fulfilling our obligations; (ii) improving, maintaining, providing and enhancing our products and services; (iii) supporting our marketing activities; and (iv) providing a stable, consistent, and secure user experience in connection with our Websites, and helping us modify or enhance our Websites and their content.
• When necessary for the performance of a contract with you. • When necessary to comply with our legal obligations.
• When we have your consent to do so.

11. Changes to this Policy
We reserve the right to amend this Policy at our discretion and at any time. When we make changes to this Policy, we will post the revised Policy on our Websites and include the date the Policy was last updated. We may also notify you by email that our Policy has changed.

12. How to Contact Us
If you have any questions or concerns regarding this Policy, please contact us by email at: marketing@crossvilleinc.com, or at the following mailing address: Crossville, Inc., Attn: Marketing, 346 Sweeney Drive, Crossville, TN 38555.

Effective Date and Last Updated: June 1, 2023 

Have Questions?

Contact our hotel & hospitality team.