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Our first carbon neutral tile

Durable, high-tech porcelain tile—entirely American made.

Expanding our Collection 

Civilization and Native Metal are the first carbon neutral tile collections from Crossville. And we are happy to introduce Beljn to our collection. As with all Crossville manufactured products, these collections are carefully and responsibly made in the USA. Still, they represent a significant first step toward achieving our current short-term goal of a 30% carbon footprint reduction.

Introducing Beljn

Beljn is extremely versatile line of tile that is offered in five hues range from light to dark and are available in two finishes: FeatherSoft Finish for an extraordinarily touchable surface unpolished, which features Crossville’s unique FeatherSoft Finish for an extraordinarily touchable surface, and a bush-hammered style exterior finish designed for grand scale and high fashion in outdoor spaces.

Our commitment to sustainability

Our Carbon Reduction Goals

In 2014, Crossville completed its first energy usage assessment, which led us to create our Environmental Product Declarations (EPDs). At our 5-year review update in 2019, Crossville realized a 10% reduction in energy usage, demonstrating that a path of carbon reduction in our facilities and operations was possible.

The 10% reduction in energy usage is just a starting point. We can and will do more to create less impact on the environment. With this, we announce two goals for the future:

  1.  Short-term goal: Achieve an additional 10% reduction in our tile's global warming potential by 2024.
  2. Achieve a 30% carbon reduction from the 2014 baseline by 2030.

We are exploring all the ways internally that we can drive energy reduction strategies with changes to product and process, including investigating all new evolving technologies that improve energy efficiency while maintaining a commitment not to compromise quality.

How we’re reducing our carbon footprint

Our ongoing commitment is to alter and reduce manufacturing's carbon impact through changes to product and manufacturing processes. However, our products are still influenced by the energy needed to produce them. For this reason, we can further reduce our carbon footprint by purchasing verified emissions reductions, or carbon offsets, whereby embodied carbon is offset by our contributions to projects which help make the world better, greener, and more sustainable.
As we learn and grow, our sights are set on reducing the carbon footprint of all our manufactured products, and as we make further changes to our manufacturing process, the less we will need to rely on carbon offsets to do the good we know is possible.

Reducing carbon across the entire product lifecycle

Where competitors simply buy carbon credits for the product stage's embodied carbon, Crossville has committed to making the entire product lifecycle carbon neutral from cradle to grave.

What’s different about Crossville’s approach to carbon neutral tile?

We do not purchase credits just to offset the embodied carbon associated with manufacturing. Crossville goes further than many other manufacturers who practice "cradle to site" or "cradle to gate" carbon reduction. We purchase credits that offset the embodied carbon of our tiles through the entire product lifecycle. By taking into account the carbon footprint of our tiles from inception through demolition and destruction, our "cradle to grave" carbon credits do more for the environment.

Carbon neutral FAQs

What is embodied carbon?

Embodied carbon consists of the CO2 emissions associated with building construction, including those that arise from extracting, transporting, manufacturing, and installing building materials on site as well as the operation and end-of-life emissions associated with the materials.

What is carbon neutral tile?

Carbon neutral tile is ceramic or porcelain tile that has been made with either zero carbon emissions, or whose associated carbon emissions have been offset with carbon credits.

What is a carbon credit?

Carbon credits - also known as carbon offsets - are purchased by businesses to help offset the greenhouse gasses produced in their organization. These purchases finance other companies' projects that reduce or absorb carbon emissions. This trade allows for products whose total carbon footprint cannot be eliminated through process changes to become carbon neutral by supporting other projects.

What else does Crossville do to support sustainability in the flooring industry?

Crossville is a leader in sustainability. From our process improvements such as recycling programs and energy reduction initiatives to third party verified reporting such as EPDs and HPDs, we offer our customers one of the healthiest tile options one can choose with the confidence of partnering with a company that focuses on improving our built environment.

Estimate your project's embodied carbon impact.

Want to get an idea of how much carbon is in your plan? Use this free EC3 calculator as a starting point. While tile is not actively included in EC3 calculations yet, Crossville is actively participating in a project with the EC3 developers to build out the tile category. It’s just another example of Crossville helping you help reduce your building’s carbon footprint. 
Register for the free Embodied Carbon in Construction Calculator (EC3)

Carbon Reduction

See our plan

Waste Management

How we reduce waste


Learn more