Glass Blox: Design for a Cause
September 17th, 2007
Crossville® Introduces Glass Blox and Brightens Lives in Many Ways – Pledging a Portion of its Profits to The Common Thread for the Cure
Crossville, TN – Inspired by the sunrise and the sea, morning’s fresh dew and evening’s soft shimmer, new Glass Blox tile by Crossville® brings light and life to a space as only glass can. From dazzling brights to subtly sensual neutrals, the Glass Blox palette of 44 tempting colors – designed by one of the industry’s most respected color forecasters, Barbara Schirmeister – are presented in groupings of three coordinating shades, as well as a selection of fashion-forward blends. And to provide ever greater mix-and-match options, the Glass Blox colors were not only chosen to complement one another, but also Crossville’s Porcelain Stone® and Accent Innovations™ products.
“Glass allows brilliant, shimmering colors with a depth not attainable in other materials,” says Schirmeister, Crossville’s color and design consultant; “it’s like looking at color underwater. Glass is fresh, clean and clear – it’s a natural for wellness centers and spas, but it’s perfect for any project, be it residential, retail, restaurant, hospitality, healthcare, corporate or institutional.”
All 44 Solid colors are available in 1' x 1' mosaics and 2' x 4' rectangles, both sizes mounted on 12' x 12' sheets. A 1/2' x 6' liner bar and 4' x 4'
tile are also in all 44 colors. Mesh-mounted 1/2' x 2' liners come in seven of the neutral colors on 12' x 12' sheets. The Blends are available as 1' x 1' mosaics and both mounted on 12' x 12' sheets.
Design with a Purpose
Although the color palette and choice of sizes are certainly impressive, they are not the most noteworthy aspects of Glass Blox by Crossville®. The product represents a major milestone in the life of the company – the first time Crossville, Inc. has pledged a portion of profits to a charitable cause.
Beginning in October 2007, a percentage of all profits from Glass Blox sales will be donated to The Common Thread for the Cure, a foundation that supports families of the furnishings industry in the battle against breast cancer through Helping Hands Grants. These confidential grants are provided to assist individuals with breast cancer and their families meet financial obligations not covered by insurance during a time when medical bills are mounting and income is often lost. Grants have been used for transportation, household expenses, childcare, tuition, home repairs and for other quality of life uses. The foundation also supports research and educational programs. For more information about The Common Thread for the Cure, please visit www.commonthread.info .
In addition, Crossville, Inc. will begin a national public relations campaign in October that will involve trade publications and major newspapers, postcards will be included in every Crossville® tile sample package and give-away items are being created to further promote awareness for the cause.
Crossville® Introduces Glass Blox and Brightens Lives in Many Ways – Pledging a Portion of its Profits to The Common Thread for the Cure
Crossville, TN – Inspired by the sunrise and the sea, morning’s fresh dew and evening’s soft shimmer, new Glass Blox tile by Crossville® brings light and life to a space as only glass can. From dazzling brights to subtly sensual neutrals, the Glass Blox palette of 44 tempting colors – designed by one of the industry’s most respected color forecasters, Barbara Schirmeister – are presented in groupings of three coordinating shades, as well as a selection of fashion-forward blends. And to provide ever greater mix-and-match options, the Glass Blox colors were not only chosen to complement one another, but also Crossville’s Porcelain Stone® and Accent Innovations™ products.
“Glass allows brilliant, shimmering colors with a depth not attainable in other materials,” says Schirmeister, Crossville’s color and design consultant; “it’s like looking at color underwater. Glass is fresh, clean and clear – it’s a natural for wellness centers and spas, but it’s perfect for any project, be it residential, retail, restaurant, hospitality, healthcare, corporate or institutional.”
All 44 Solid colors are available in 1' x 1' mosaics and 2' x 4' rectangles, both sizes mounted on 12' x 12' sheets. A 1/2' x 6' liner bar and 4' x 4'
tile are also in all 44 colors. Mesh-mounted 1/2' x 2' liners come in seven of the neutral colors on 12' x 12' sheets. The Blends are available as 1' x 1' mosaics and both mounted on 12' x 12' sheets.
Design with a Purpose
Although the color palette and choice of sizes are certainly impressive, they are not the most noteworthy aspects of Glass Blox by Crossville®. The product represents a major milestone in the life of the company – the first time Crossville, Inc. has pledged a portion of profits to a charitable cause.
Beginning in October 2007, a percentage of all profits from Glass Blox sales will be donated to The Common Thread for the Cure, a foundation that supports families of the furnishings industry in the battle against breast cancer through Helping Hands Grants. These confidential grants are provided to assist individuals with breast cancer and their families meet financial obligations not covered by insurance during a time when medical bills are mounting and income is often lost. Grants have been used for transportation, household expenses, childcare, tuition, home repairs and for other quality of life uses. The foundation also supports research and educational programs. For more information about The Common Thread for the Cure, please visit www.commonthread.info .
In addition, Crossville, Inc. will begin a national public relations campaign in October that will involve trade publications and major newspapers, postcards will be included in every Crossville® tile sample package and give-away items are being created to further promote awareness for the cause.
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