Crossville’s NOW is the Superior Alternative to Natural Stone
February 24th, 2006
Crossville, TN – Finally, a Porcelain Stone® tile that rivals Mother Nature’s best. Crossville’s new NOW Series mirrors nature’s handiwork as never before possible. The most advanced double-press porcelain tile manufacturing techniques have created a crisply refined stone look perfect for minimalist designs, with through-body colorations and clean textures that are as believable as they are beautiful. Plus, designers and homeowners will appreciate that the NOW Series offers a full complement of rectangular shapes, the ability to set with tight grout joints for a more seamless design – and slip resistance. Because Crossville’s NOW is Porcelain Stone®, it’s stronger than natural stone, refuses to scratch, stain or fade, never needs sealing or waxing, and cleans with just hot water.
“Homeowners and designers of commercial projects – especially those working in the corporate, hospitality, restaurant and retail areas – will appreciate NOW’s realistic colorations and texture,” says Jim Dougherty, vice president of marketing and business development for Crossville, Inc. “NOW has a V4 shade variation, which means that it embodies the variations in color that are inherent in nature – and, just like natural stone, no two tiles will be alike.”
The five colors of NOW take their cues from the passage of time: Rust recalls aged metal, Lead features a soft gray patina, Moss replicates the beauty of moss-covered stones, Sand suggests the shapes and colors along a shoreline, and Amber blends the warmth and light of the stone that inspired its name.
“For all markets, floors designed with multiple-sized tile is an important trend, and especially popular is the use of rectangles,” says Barbara Schirmeister, color and design consultant to Crossville, Inc. The NOW Series is 3/8' thick and comes in six sizes: 18' x 18', 12' x 24', 6' x 24', 6' x 6', 3' x 12', and 3' x 6'. A Single Bullnose trim piece is available in 3' x 18'. In addition, a cone-shaped edge allows the tile to be laid closer together, giving the surface a seamless look.
Designers and homeowners may further enhance the good looks of a NOW installation by incorporating Patina Metals, Questech Metals, Stainless Steel, Venetian Glass and other offerings in the Accent Innovations™ by Crossville® line.
Now celebrating its 20th year, Crossville, Inc. manufacturers its award-winning Porcelain Stone®, Design Solutions™, and Accent Innovations™ for both residential and contract applications. Crossville® will “Elevate Your Space” by continual product, style and service innovation – now and in the future. Specifiers and owners can trust Crossville to perform. For more information, contact Crossville, Inc. at 800-221-9093 or visit www.crossvilleinc.com.
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Crossville, TN – Finally, a Porcelain Stone® tile that rivals Mother Nature’s best. Crossville’s new NOW Series mirrors nature’s handiwork as never before possible. The most advanced double-press porcelain tile manufacturing techniques have created a crisply refined stone look perfect for minimalist designs, with through-body colorations and clean textures that are as believable as they are beautiful. Plus, designers and homeowners will appreciate that the NOW Series offers a full complement of rectangular shapes, the ability to set with tight grout joints for a more seamless design – and slip resistance. Because Crossville’s NOW is Porcelain Stone®, it’s stronger than natural stone, refuses to scratch, stain or fade, never needs sealing or waxing, and cleans with just hot water.
“Homeowners and designers of commercial projects – especially those working in the corporate, hospitality, restaurant and retail areas – will appreciate NOW’s realistic colorations and texture,” says Jim Dougherty, vice president of marketing and business development for Crossville, Inc. “NOW has a V4 shade variation, which means that it embodies the variations in color that are inherent in nature – and, just like natural stone, no two tiles will be alike.”
The five colors of NOW take their cues from the passage of time: Rust recalls aged metal, Lead features a soft gray patina, Moss replicates the beauty of moss-covered stones, Sand suggests the shapes and colors along a shoreline, and Amber blends the warmth and light of the stone that inspired its name.
“For all markets, floors designed with multiple-sized tile is an important trend, and especially popular is the use of rectangles,” says Barbara Schirmeister, color and design consultant to Crossville, Inc. The NOW Series is 3/8' thick and comes in six sizes: 18' x 18', 12' x 24', 6' x 24', 6' x 6', 3' x 12', and 3' x 6'. A Single Bullnose trim piece is available in 3' x 18'. In addition, a cone-shaped edge allows the tile to be laid closer together, giving the surface a seamless look.
Designers and homeowners may further enhance the good looks of a NOW installation by incorporating Patina Metals, Questech Metals, Stainless Steel, Venetian Glass and other offerings in the Accent Innovations™ by Crossville® line.
Now celebrating its 20th year, Crossville, Inc. manufacturers its award-winning Porcelain Stone®, Design Solutions™, and Accent Innovations™ for both residential and contract applications. Crossville® will “Elevate Your Space” by continual product, style and service innovation – now and in the future. Specifiers and owners can trust Crossville to perform. For more information, contact Crossville, Inc. at 800-221-9093 or visit www.crossvilleinc.com.
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